SE Optimization: Simple Search Engine Optimization Program

For the masses who use search engines as a form of generating business and new customer's, you might want to consider using search engine ranking software to help boots your efforts but which one do you choose? There are a huge rank of search engine focused software packages and services that you can access at the click of a button, some free and some paid and does the old saying you get what you pay for really mean anything with the vast choice of products available online?